United Parks x Coca-Cola Crew Incentive Program FAQs

Access / Registration

  1. What devices can be used to access and register?
    • The Crew Incentive Platform can be accessed via a website browser on either a desktop or laptop, tablet or mobile device at https://uprcokecrew.com/
  2. How do I set up/register my account?
    • Self-Registration on UPRCokeCrew.com: Your registration will need to be approved by your Manager via an email notification sent to them. Once they approve, you will have access to the UPRCokeCrew.com platform.
    • Registration can also be performed by your Manager with an email notification being sent to you to complete your registration and user profile.
  3. Who is eligible to participate?
    • All active United Parks F&B Crew Members at the 4 participating parks:
      • Aquatica Orlando
      • Adventure Island
      • Busch Gardens Tampa Bay
      • SeaWorld Orlando
  4. How can I make changes to my profile?
  5. How do I change my account password?

Crew Incentive Program

  1. What is the incentive program timeframe?
    • From Monday, June 30, 2025 to January 4, 2026.
  2. How do I earn points?
    • Registration
      • One time award of 3,000 points, awarded after first-time registration.
    • Check-In
      • Log in weekly between Monday-Sunday and view the Leaderboard to receive 500 points.
    • Star Performance
      • One time award of 3,000 points, awarded to two (2) Crew Members per month, per park.
      • This award is given based on observation of strong performance including demonstration of positive attitude, friendly customer service and communication of upgrade options to Park customers.
      • A Crew Member can only receive this award once during the full campaign.
    • Sales Campaigns
      • Weekly award of 2,000 points for all Crew Members of the Top Park.
      • Weekly Sales Competition where parks must reach or exceed their sales to target goals. Each week, the Top Park will receive points.
      • The Leaderboard will display each park's actual sales to target percentages.
      • The product focus of the sales campaigns can change monthly and will be communicated via display posters and system communications. It is always encouraged to check with your Manager for the latest information.

Rewards / Redemption

  1. What are the available reward options?
    • Currently offers are e-gift cards for different partners.
    • Based on availability and subject to change.
  2. How do I redeem a reward?
    • Go to https://uprcokecrew.com/Crew/Rewards
    • Check how many points you have available.
    • Click on Redeem to select the reward you want, based on the points available.
    • You will receive an email with a PIN Number to redeem your reward. Follow the directions in the email.

Messages / Notifications

  1. What is the Messages Inbox?
    • It's a one-way communication notifying Crew Members of points earned during each campaign and providing other program-related updates.

Customer Service

  1. How do I report an issue?